Wellness is something important to every person on the planet—no matter your age, race or gender. These Black-owned wellness-based businesses are changing the face of the health and beauty industry, and are perfect for supporting all year-round.

Fitness

Fitness is about both your mind and body. Take a look at these mental and physical fitness businesses that can help you accomplish your goals!

Mental fitness

Black Girl In OM

“Creating space for black women to breathe easy” is the mantra of Black Girl In Om. Founded in 2014, its offerings of both free and paid meditations, guides, communities, and podcasts help to rewrite what “well-being” looks like for women—in particular, women of color.   

Inner Workout

Humans are multidimensional beings, and Inner Workout recognizes this key to wellness by rooting their offerings in the “five dimensions of well-being.” From breathwork to journaling and workshops, there’s something to help anyone on their introspective journey.

Physical fitness

SworkIt

Fitness apps can make working out simple and even fun. Sworkit is no exception. Its beginner, intermediate, and advanced level trainings make sure you get the most out of the cardio, strength, or stretching routines it offers. This is a paid app, but they have a free trial!

CultureFit Clothing

Wearing good workout clothes can set the tone for a motivated, successful gym session. The clothing at CultureFit is designed to be functional and stylish, with patterns reflecting the West-African heritage of its creators. You can even match your leggings to your yoga mat!

Beauty

Keeping your skin clean and using ethical makeup brands is always a good idea. Check out the products from these organic, Black-owned beauty businesses.

Skincare and makeup

Motherland Essentials

Fair warning, the soaps you order from Motherland essentials are almost too pretty to use. Its founder Andrea loves all things natural when it comes to skincare, and prides herself on providing products for any skin type. Shop her popular, beautiful, and affordable bar soaps.

Anne’s Apothecary

At Anne’s Apothecary, everything you use on your skin is safe enough to eat! It’s cleansers, face masks, toners, and other offerings are 100% nontoxic. Harnessing the power of natural clays and herbs, these products will not only help your skin glow, but you’ll support local farming and charities based out of their North Carolina headquarters, too.

Mented Cosmetics

Creators Amanda E. Johnson and KJ Miller started Mented Cosmetics because of a mutual frustration with the beauty industry not providing enough shade variety to include women of color. They’ve even gone the extra mile to make a shade finder, where you can view the same shade of makeup on different skin tones and find your match!

Plant pals

A healthy home often includes plants, and these are some great options when it comes to incorporating greenery in your home.

Tal & Bert

Plant parents will swoon over these gorgeous, hand-made planters. Your desk succulents need the upgraded home that husband-and-wife duo Ray and Val Talbert provide. Their creations combine their love of outdoors, recreational mining, and art.

The Zen Succulent

Through The Zen Succulent, you can expand your knowledge of plants with a workshop or have greenery delivered right to your door (or curbside pickup if local to Durham, NC). Its wide variety of plants make it a perfect gift for anyone looking for air purifying or even pet-safe plants.

Stay well by utilizing any of the products and services listed here, and be sure to search for other Black-owned businesses to support in your local area!